£5.00
By Hand - The Fair Trade Fashion Agenda
By People Tree.
In 1995, People Tree set out to prove that organically grown, hand-made, community-produced fashion could be successful. It challenged the conventional business model of cheap, fast and exploitative fashion, dependent on migrant workers in sweatshops spewing out vast quantities of throw-away garments for the trend-led West.
Amazingly, India's handweavers still make up the country's biggest sector after agriculture. Fair Trade fashion can harness the traditional handskills of the world and help the poor escape from poverty. What is more, producing cotton textiles by hand generates virtually no CO2.
In this book, Safia Minney, People Tree's founder, sets out the case for organically grown, handwoven cotton and Fair Trade fashion, through conversations with farming cooperatives, slum-based activists, garment workers and jewellery makers in Asia, Africa and Latin America. She chronicles how she has inspired top designers and models and worked with industry giants to rethink what is possible in fashion today.
Paperback, 132 pages.
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